Texas-SizedTulips
The Task
Boost attendance and donations for Tulipalooza, an annual festival that imports thousands of tulips from the Netherlands to benefit local North Texas charities.
The Truth
While locals enjoyed the event, most of the community wasn’t aware of what Tulipalooza was, or why they should attend.
The Transformation
We planted a strategy to bring the tulips to life and turn this bright, colorful event into a family-friendly experience that parents could feel good about supporting. The rebrand exuded personality and warmth, and ultimately harvested hundreds of thousands of dollars in donations and sponsorships.
